In recent years, our understanding of Archilochus has been transformed by the discovery of a major new fragment from the Oxyrhynchus collection (P Oxy. 4708), first published by Dirk Obbink. The new poem is not only the most substantial of Archilochus' elegiac fragments, but more importantly it is the first example we have of the poet's use of myth, for the surviving section narrates a mythological theme: the defeat of the Achaeans at the hands of Telephus during their first attempt to reach Troy. Scholars have found the choice and handling of the myth surprising, and the role that Telephus plays within the poem has been a subject of controversy. Yet this debate has tended to dwell on the Telephus myth in its general form, rather than focussing on the details of how Archilochus presents him in this particular context. This article will explore the significance that Telephus could have had for a Parian audience, and will use this to investigate the political and rhetorical impact of his presentation within the poem. I will argue that Archilochus highlights the aspects of Telephus' story which connect him most closely with Parian local myth, and that he does so in order to enhance the poem's central message: criticism and implicit mockery of the mythological battle and, by implication, of contemporary Parian military strategy.